The Most Expensive Group Chat Ever Assembled: Inside LEGO’s ‘Everyone Wants a Piece’

Tomorrow, you can buy it. Starting May 1st, the LEGO sets at the centre of the most-watched football campaign in recent memory go on sale globally — and if you haven’t seen the ad yet, you’ve been offline. View this post on Instagram A post shared by LEGO (@lego) The table is dimly […]
The Case for Physical Media in a Digital World

Media has always been central to how we document, reference, and pass things down from one generation to the next. Long before technology made storage effortless, people found ways to preserve what mattered: vinyl records, cassette tapes, photo albums, film reels. These weren’t just formats; they were vessels that carried culture forward. Now, everything lives […]