Rolex Celebrates 100 Years of the Oyster with New Oyster Perpetual Models

Rolex is celebrating the 100th anniversary of the Oyster case (introduced in 1926 as the world’s first waterproof wristwatch) primarily through a refreshed Oyster Perpetual collection unveiled at Watches & Wonders 2026. Instead of a single commemorative piece or historical re-edition, Rolex has introduced subtle yet meaningful updates. The standout “hero” model is the Oyster […]

How Joe Freshgoods Rewrote the New Balance Playbook

New Balance gave JFG the keys and never looked back ever since It started with an invoice. When Joseph Robinson, better known as Joe Freshgoods, first partnered with New Balance, his debut deal didn’t come with a standard designer fee or free shoes. He had to buy his stock wholesale and sell it himself at […]