Grammy-winning South African sensation Tyla has officially signed an endorsement deal with Nike. Recently spotted in New Orleans wearing the newly debuted Nike Air Max Dn8, Tyla’s partnership with the brand feels both natural and inevitable—she’s been a longtime fan of Nike, and now, she’s taking that connection to the next level.
“I mean, I’m a Nike girl. I love the brand. Nike isn’t just athletic clothes, it’s fashion. I really like that because when I wear Nike, it doesn’t feel like I’m just putting on a shoe or shirt. You feel fly wearing it. All the collabs, vintage Nike, it’s always been something that I gravitated toward. I also love how diverse Nike is. I’m really excited to work together, not only to wear the clothes but to hopefully create something with the team too. Maybe a Tyla shoe? That would be fire.”
That last part is where things get interesting. Could we see a Tyla x Nike collab in the near future? If her vision is anything to go by, it’s only a matter of time.
