After an illustrious 27-year partnership with Nike, the Portuguese Football Federation (FPF) has officially inked a new deal with Puma. This marks the beginning of an exciting chapter for Portugal’s national teams, bringing a fresh identity to the Seleção das Quinas on and off the pitch.
Nike’s collaboration with Portugal began in 1997, a period that saw the national team rise to global prominence. The partnership delivered iconic kits and memorable moments, including Portugal’s historic Euro 2016 triumph and the Nations League victory in 2019. Over nearly three decades, the Nike swoosh became synonymous with Portugal’s footballing success, representing a blend of innovation and tradition.
While the specifics of the split remain undisclosed, it’s no secret that football federations are continually exploring deals that align with their vision and financial aspirations.
Puma’s portfolio boasts partnerships with footballing giants such as Italy, Manchester City, and Borussia Dortmund. The brand’s focus on sustainability and cutting-edge innovation aligns well with Portugal’s ambition to remain at the forefront of modern football. With this deal, Puma will design kits for both the men’s and women’s teams, as well as youth and futsal squads, ensuring a cohesive and dynamic image across all levels.
Fans eagerly await the unveiling of the first Puma-designed Portugal kit. This new partnership signals a reinvigoration of the team’s image, which could symbolize the evolution of Portuguese football as it looks to dominate on the global stage.
