Nike and SKIMS Announce New Collaborative Brand
Since recent years of revenue downturn, Nike has been on a mission to reclaim their market dominance under new CEO Elliott Hill, who joined in 2024, and NIKESKIMS may just be another tryout avenue to do just that.
“We’re energized by the opportunity to build a new brand and shake things up for the next generation of athletes with NikeSKIMS.,” Heidi O’Neill, President of Consumer, Product & Brand, Nike, Inc., said in a statement.
This partnership aims to revolutionize the athleisure industry by combining Nike’s expertise in sportswear innovation with SKIMS’ mastery in body-contouring design.
Introducing NikeSKIMS. A new brand coming this spring for the body obsessed.
— Nike (@Nike) February 18, 2025
Designed to sculpt and engineered to perform. pic.twitter.com/EbYrNas1Ff
Having seen their partnership with The North Face, we look forward to seeing what this collaboration brings
More than a partnership, the new brand will set a new standard in the global fitness and activewear industry with an extensive line of training apparel, footwear and accessories. The products’ design will be both functional and flattering, meeting the unique needs and preferences of women athletes around the world and revolutionizing the way they experience sport and style. – NIKE
