Nechethebrand is Substituting Real-Life Models with 3D Models
Traditional fashion runways and photoshoots aside, Nechethebrand is shaking things up in the industry by pioneering a new approach—leveraging technology by using 3D models to redefine women’s fashion.
By utilizing hyper-realistic 3D models, the brand is breaking away from the constraints of physical photoshoots and traditional marketing techniques. This approach allows for greater creative freedom, faster production timelines, and a more sustainable design process.
In this era of super-advanced tech and AI, though 3D technology has always been around, it may have accelerated its adoption, making this approach to fashion on a commercial scale almost inevitable.
Unlike traditional fashion houses that might experiment with digital fashion as a side project, Nechethebrand is fully committed to the 3D model-first approach. The brand’s pieces are designed to be worn in the real world but are presented in an entirely digital space before production begins.
By leveraging advanced digital rendering techniques, Nechethebrand’s designs are displayed on ultra-realistic 3D avatars that move, pose, and express emotions just like real-life models. The result? A futuristic yet highly practical take on fashion marketing and storytelling.
