When you first see Cosamote’s rollout for Files, it doesn’t feel like your usual music campaign. There are word puzzles, math references, wordplays, and strange teasers that make you pause for a second and think, “Wait, what’s going on here?” It’s weird, but in a good way. It feels personal, like whoever’s behind it is genuinely having fun.

That’s really what it’s all about.

The engine behind that approach is Emaxee, the project lead who’s folded creative direction and artist management into one experiment. What he’s building is an innovative model to test how far independent artists can go with limited cash but abundant ideas. Every joke, puzzle, and small piece of chaos reflects his personality. Because the team doesn’t have deep pockets yet, creativity fills in for budget, and the ideas become the currency.

Does it work? It seems so. You can tell from how people engage with the rollout online.

Beyond the fun and games, Files is a statement of intent. It brings together eleven artists: Suurshi, Fimi, Tiwi, Jamz, Musta4a, Reespect, Amakah, Adebaby, Caleb Clay, Creen Caesar, and Rozz, all working under Cosamote’s wing. Each artist represents a different shade of creativity, and every track ties back to early 2000s R&B influences: smooth, soulful, with a little bit of nostalgia. The entire 33-minute project is built on collaboration, with every song featuring multiple voices except the interlude.

Pulling it off hasn’t been easy. Emaxee calls it the hardest thing he’s ever done, managing eleven artists, balancing expectations, securing resources, and convincing labels that don’t always share his vision. It’s been tough. On several occasions, he nearly gave up. But he didn’t, and Files is here.

For Cosamote, Files is not a one-off. That long-term view is why the project is being treated more like cultural programming than a one-time drop. Emaxee wants Files to be thematic, a series that explores a different creative idea each year. This iteration connects music to literature: the team has commissioned writer Michelle Ejiro to create work that dialogues with the album. Over time, the plan is to layer other art forms; next year could be painters and poets, and eventually, film. The idea is intentionally interdisciplinary, in which the album serves as a seed for novels, paintings, and cinema, each adding new meaning to the core theme.

That cultural ambition also comes from a personal place. Emaxee knows what it felt like to be an artist without a community, to be talented but unseen. Files is his way of changing that. It’s about creating a space where artists can eat together, hang out, collaborate, and feel less alone, because for him, the social side matters just as much as the creative one. Music, after all, is often about the context in which it’s made. Cosamote bets that when art is rooted in community, it becomes stronger.

Files drops on the 7th of November, and from everything we’ve seen, it could be different. A group of independent artists, no label machine behind them, running on heart, hunger, and imagination.

Cosamote isn’t pretending to be what it isn’t. They’re building something honest, slowly and intentionally.