Tremaine Emory’s Denim Tears is gearing up to take over London with a one-day popup event, This festive season, the brand’s campaign promises an explosion of culture, community, and style, marking the intersection of global streetwear and British creative energy.
For Tremaine Emory, London holds a special place in his journey as an artist and designer. “I lived in London for about eight years, from 2010 to 2018,” he shares with i-D. “It’s a huge part of my adulthood and career. Now that I’m back to a regular approach with Denim Tears, it felt like the right time to bring the brand here.”
Through this popup, he aims to bridge his own global vision with the rich stylistic heritage of the U.K that has long inspired him.
Set to happen at 10A Lexington St, London, W1F 0LD, on December 7 from noon to 7 p.m., the popup store will house exclusive items from Denim Tears’ latest collection.
