Celebrating Culture Sculptors
On International Women’s Day, we recognize the brilliant minds and relentless spirits of women shaping industries from marketing and music to fashion and visual arts. These women are building legacies through leadership and innovation. Their stories serve as blueprints for generations to follow and be inspired by.
Kafilat Awotayo
Kafilat Awotayo is a marketing and PR expert with extensive experience in the lifestyle, entertainment, and retail sectors. Holding an M.A. in Advertising & Marketing from Coventry University and a B.A. in English Studies from Babcock University, she has a solid foundation in strategic communications and brand development. As the founder of The YELLOW Company, a marketing and talent representation agency, she has spearheaded campaigns for luxury brands, music artists, and corporate clients. Her notable projects include PR for The Sarz Academy, Lojay’s LV & ATTN, and Ashluxe. She currently manages the career of UAX, a top director and artist. Kafilat’s ability to merge culture, creativity, and commerce positions her as a leading force in the PR and marketing landscape.
Ijeoma Monye
A seasoned music executive, Ijeoma Monye has dedicated her career to shaping the success of rising and established artists. As the HR/Admin Director at Troniq Music Inc., she is the backbone of operations, meticulously leading teams and organizing key projects. The only female executive at Troniq Music, Ijeoma has played a pivotal role in the careers of Oxlade, Kohdee, Solis4vr, and Pita. Her commitment to precision and teamwork has set her apart, ensuring the seamless execution of PR campaigns and strategic artist management. Her vision continues to elevate the music industry, making her a formidable leader.
Oreoluwa Anibaba
A music executive specializing in entertainment PR, project management, and community building, Oreoluwa Anibaba is passionate about music, culture, and storytelling. She has worked with artists like Oxlade, Bella Shmurda, Solis4vr, and Kohdee, From planning pop-ups and listening parties to executing media tours, Oreoluwa ensures that the artists she supports connect deeply with their audiences. Her dedication to the cultural impact of music makes her an essential figure behind the scenes in the industry.
Iretidayo Zaccheaus
A trailblazer in Nigeria’s streetwear culture, Iretidayo Zaccheaus is the founder of Street Souk, a platform that empowers and elevates Africa’s streetwear designers. Through her work, she has provided a space for creatives, and fashion enthusiasts to showcase and engage with fashion. Her influence continues to grow, making her a key figure in shaping the future of African streetwear.
Joy Akhigbe
A beauty and fashion model, Joy Akhigbe has worked with and represented prestigious brands like Chanel Beauty, Emmy Kasbit, Oya Abeo, House of Marvee, Yve Label, Studio Bonnitta, Severe Nature, and Omaricode Beauty. She has been the face of several high-profile campaigns, using her platform to redefine beauty standards and champion diversity in the fashion industry.
Elizabeth Sanyaolu (Lizsanya)
More than just a designer, Elizabeth Sanyaolu, popularly known as Lizsanya, is a world record breaker. With Nigerian roots and a thriving career in London, she merges practicality with art, pushing the boundaries of design. From creating the world’s blackest Air Forces to designing the largest clogs in the world, Lizsanya is redefining footwear and fashion with bold, unconventional ideas. Her commitment to innovation makes her one of the most exciting designers to watch.
Morenike Olusanya
An award-winning visual artist and book cover designer, Morenike Olusanya is also the co-founder and CMO of Shopbawsty, a brand dedicated to redefining body inclusivity in fashion. Armed with a B.A. in Visual Arts (Graphic Design) from the University of Lagos, she is on a mission to provide stylish, well-fitted clothing for all body types, with a particular focus on busty women. Through her brand, she champions empowerment and confidence, ensuring that every woman feels seen and represented in fashion.
Obehireme Binitie
A fashion stylist, model, and creative director, Obehireme Binitie has carved a niche for herself in contemporary streetwear fashion. Her styling expertise has led to collaborations with major brands like Guinness x Severe Nature, Legacy World, and Piece et Patch. She has also worked on styling artists like Victony for his “Stubborn” album campaign, Femi Kuti, and Bloody Civilian. In 2019, she founded Bahtsht, a fashion brand that serves as an expressive platform for her creative ideas, producing wearable limited-edition pieces.
By amplifying their voices—and the voices of many others—we honor their contributions, which deserve to be recognized and served as inspiration for women to dream boldly and freely. This International Women’s Day, we celebrate their achievements and the lasting impact they continue to make.
