Asake Enters a New Era with “Why Love”—First Single Under Giran Republic

Asake has officially kicked off a new chapter in his career with the release of “Why Love,” his first single under his newly established imprint, Giran Republic. After a golden run under Olamide’s YBNL Nation, where he more than dominated charts. Asake is now taking full control of his artistry.

Every great artist eventually takes a leap of faith into independence, and Giran Republic is Asake’s way of building his own legacy. The name itself-“Giran”-is a slang term popular in his home state of Osun, which loosely translates to a person who moves differently, a boss, or a leader. This shift isn’t just about creative freedom; it’s also about ownership. By launching his own platform, Asake now controls his releases, branding, and business deals, ensuring that he reaps the full rewards of his work.

While launching an independent label is a bold move, it comes with challenges. Under YBNL/Empire, Asake had access to a well-oiled machine that handled promotions, global distribution, and strategic collaborations. His music was guaranteed to reach a massive audience, thanks to the support of industry heavyweights like Olamide and Empire Music.

Now, under Giran Republic, Asake will have to navigate these waters largely on his own-or at least with a team that may not have the same global infrastructure as his former label. The success of “Why Love” will be a litmus test for how well he can maintain his dominance as an independent artist for sure. That said, Asake isn’t entirely on his own. Industry reports suggest that Empire may still be involved in the distribution of his music, meaning he still benefits from some level of global reach.

But if his track record is anything to go by, this next phase promises to be just as thrilling.

Stream Why Love now