Amanar Group is a culture-led strategy and project management company redefining how African creative ideas are structured, scaled, and delivered globally. Led by global business mogul and music executive AQT (Abdul Quam Tadese), Amanar operates across music, live events, creator partnerships, fashion, and cultural initiatives, bridging African creativity with international audiences.
EUROPEAN EXECUTION: AFROBEATS FESTIVAL, BERLIN
In 2023, Amanar Group expanded into Europe as a strategic partner for the Afrobeats Festival in Berlin. Performances from Asake, Peter Okoye (Psquare), Oxlade, and Victony drew diverse audiences, with Amanar managing planning, production, logistics, and artist liaison. The event exemplified Amanar’s ability to deliver culturally authentic, large-scale international experiences.
LIVE EVENTS AND CAMPUS CULTURE
Amanar Group has earned a reputation for producing high-energy, large-scale youth and campus-focused events. The UNILAG Independence Day Festival, a sold-out event attracting over 3,000 attendees, was headlined and co-produced by AQT under Amanar Group in collaboration with Naija Nation. Performances included rising stars TML Vibez, TI Blaze, and Mavo, positioning Amanar as a key driver of Nigeria’s campus and youth entertainment ecosystem. Following this success, Amanar also brought the Independence Day Festival to Kaduna State in Northern Nigeria, drawing a massive crowd of over 10,000 attendees, further cementing its influence in shaping youth entertainment across the country.
In December, Amanar hosted the much-anticipated Beach House Party in Lagos, the perfect ground for both local and international visitors eager to experience a Detty December. Tagged “the biggest beach house party,” the event featured performances from Wizkid Official’s DJ Tunez, artistes Mavo and Terry Apala, streamer Ryenzo, socialite Ini Cash, Korean internet sensation Silly, and a slew of other high-profile personalities, solidifying Amanar’s position as a premier curator of unforgettable youth experiences.
CAMP LAGOS: BUILDING AFRICA’S CREATIVE INFRASTRUCTURE
Camp Lagos, Amanar’s multi-disciplinary creative and industry immersion, brings together artists, executives, and industry professionals to explore how African music can scale globally while maintaining cultural integrity. Partnering with Scorp, a multi-platinum American producer, Camp Lagos combines studio sessions with mentorship in branding, legal strategy, and global representation. Alumni include Ayanfe (DMW), Ceeza Milli, and Tunde Phoenix (former Asake manager), reinforcing mentorship, artist development, and strategic planning.
GLOBAL CREATOR AND STREAMER COLLABORATIONS
In early 2026, Amanar Group facilitated American rapper and YouTuber DDG’s first trip to Nigeria following his discovery that he is 22% Nigerian. DDG celebrated the New Year in Lagos, creating content with local talent including CarterEfe, Peller, and Shank Comics, and producing viral activations such as a “20 Nigerian Women vs. DDG” dating video and a “Nigeria Takeover” on Twitch. Amanar also supported American streamer Ry Enzo’s Nigeria activations, demonstrating the company’s ability to connect global digital creators with African youth culture and experiences.
POSITIONING AFRICAN CREATIVITY GLOBALLY
Through music, live experiences, fashion, and digital partnerships, Amanar Group is building infrastructure for African creativity to thrive on the global stage. Under the leadership of global business mogul and music executive AQT, the company combines strategy, operational excellence, and cultural insight to deliver projects that connect, inspire, and scale sustainably – demonstrating that African creativity can lead, innovate, and influence worldwide.
