Lagos-based sustainable fashion label Hertunba is launching its newest collection tonight, Akạọrụ̄ — meaning “handwork” in Igbo, going live at 8 PM WAT this Sunday.

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The brand is known for delivering classy, ready-to-wear clothes for ambitious women and Akạọrụ̄ appears to be a natural evolution of that identity, rooting itself in the artisan traditions Hertunba has long championed.

Founder Florentina Agu’s deep knowledge of textiles, passed down from her grandmother, has been instrumental in preserving rare Nigerian weaving techniques, with a commitment to ensuring fair compensation for the artisans behind each piece.

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At the core of Hertunba lies the artisans, weavers, threaders, and tailors, who meticulously handcraft each creation, with local women trained to sew, weave, and thread, opening doors to low-barrier career opportunities. Akạọrụ̄ puts that ethos front and center, quite literally in its name.

Since launching in 2020, Hertunba has grown from a quiet contender into a cult favourite, adorning the wardrobes of Nigerian it-girls and international influencers alike. 

Akạọrụ̄ drops live tonight at 8 PM WAT, watch the launch on Hertunba’s social channels.