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Jaden Smith Named Men’s Creative Director at Christian Louboutin

In a historic shift, Christian Louboutin has appointed its first-ever menswear creative director, Jaden Smith. Smith, who has for the most part been a style enthusiast and a musician with a modest run is now stepping fully into fashion leadership. His debut capsule as creative director will arrive in January 2026, followed by a full collection at Paris Fashion Week FW26.

Smith will oversee men’s footwear, leather goods, and accessories, while also shaping campaigns and brand storytelling. With men’s products already accounting for about 24% of Louboutin’s sales, his appointment signals a strong push to expand that segment.

Calling it “one of the greatest opportunities” of his life, Smith said he hopes to honor Louboutin’s heritage while bringing his own vision to the line.