F*CK CLOTHES DROP 1
F*CK CLOTHES is the subversive sibling to PIECES*(a label that has a reputation for high-level craftsmanship, creating one-of-a-kind pieces). It stands as a countercultural project offering streetwear staples that are far from generic, staying true to the ethos that defines the PIECES* umbrella. Its first drop unveils a bold selection of loaded staples—ranging from logo tees to fitted hats—designed for people who use style to signal allegiance to ideas bigger than trends.
Ugo Anyamele, its founder, sees F*CK CLOTHES as necessary noise. He puts it this way:
“The name F*CK CLOTHES is a provocation—not against clothing itself, but against fashion as conformity. It’s a statement about the commodification of identity and the cultural dilution that comes with mass trend cycles. We’re not selling clothes for the sake of seasonal hype; we’re offering pieces of protest, community, and raw creative energy. It’s about putting the message before the medium and reminding the wearer that style should be a vehicle for rebellion, not obedience. F*CK CLOTHES doesn’t ask for permission—it exists to disrupt.”
This first drop, born from that tension—and shaped by reflections on how underground cultures, especially Black and diasporic youth communities, constantly innovate in style, music, and language but rarely get to own the stage they build—led to a visual language rooted in disruption, censorship, and code. It’s charged with chaotic energy: looser cuts, thermal silhouettes, and other disruptive elements that stand in contrast to the mainline PIECES*. While PIECES* upholds a certain standard of craftsmanship and legacy, F*CK CLOTHES doesn’t have to.
The long-term vision for F*CK CLOTHES is for it to act as a counterpulse to PIECES*—a necessary pressure valve and cultural amplifier. Though it exists within the PIECES* universe, it has the DNA to evolve into its own fully independent ecosystem, depending on where the culture takes it. It will build on its disruptive foundation and ultimately operate as a platform for radical youth expression on a global scale.
Explore F*CK CLOTHES here.
