The Nigerian Podcast Revolution: A Spotify-Fuelled Movement
If this were 2019 and you asked an average Nigerian if they listened to podcasts, chances are you’d get a blank stare or a firm “No.” Fast forward to today, and podcasts are making waves in Nigerian culture. From spicy gossip and unfiltered truths to discussions on favourite topics, podcasts have become a cultural wave. But what’s driving this shift, and why are Nigerians tuning in like never before?
Well after Spotify began to gain traction in 2021, Nigerians found it to be a space to express themselves authentically to people who were willing to share in their stories. Spotify didn’t just make podcasts accessible; it practically rolled out the red carpet for Nigerian podcasters. With ‘Spotify for Podcasters,’ it handed creators all the cool tools—analytics, monetisation options, and ways to connect with their audience. It wasn’t just a platform; it became the hype buddy every storyteller needed, cheering them on as they shared their gist with the world. Making itself available for creators, it provided resources for local voices to thrive in the audio world and even allowed Nigerian content to reach international audiences. However, this is just the beginning of why everyone is in tune with podcasts.
Radios were always cool, but not everyone has the luxury of a car with an AC to escape the hot sun, especially in this Gen-Z generation, so when podcasts like I Said What I Said captured the struggles of Nigerians, The Honest Bunch talked about the unfiltered truth, and Surviving Lagos caused scandals on social media. It is no surprise that EarPods became popular while people took their minds off the Bubu to T-Pain administration.
These podcasts and more, found Spotify as the connecting platform to all the drama and hot takes. These podcasts began to speak the minds of many and even gave more people life-changing advice. No wonder these podcasts have a hook on Nigerian culture. Aside from the fact that it resonated with people, hidden truths and scandals were revealed, and no one can stop a sane Nigerian from getting all the gist live.
One thing that struck a major chord even more was how topics that were never discussed before, such as mental health, sexual abuse, financial secrets, toxic masculinity, and more, were finally discussed. It seemed like someone took the blindfold off and began exposing truth and sharing knowledge that is now shaping the way Nigerians think. It felt like these podcasts were being more than just an entertainment platform but were now evolving the culture. One of the popular ways these podcasts evolved culture was in the multiple takes on relationships and how a man should treat you. The relationship fever became such a big deal that women are seemingly becoming more aware of what they deserve, and so are the men, unlike the way these individuals who saw themselves before listening. People were no longer scared of who they were or their ideas, and there was a sense of liberation. It is true that everyone at some point wants to be seen, and these podcasts prove that.
Overall, podcasts are not just entertainment platforms but also tools for shaping culture by exploring the topics no one talks about, preserving stories, and, most of all, fostering a sense of community among listeners. Moreover, Spotify has provided the perfect digital platform that has allowed this influence as it continues to invest in the space, making sure these podcasts are a major cultural tool for years to come.
In Nigeria, podcasts focused on religion and spirituality have seen 147.36% growth compared to 2023, while those about society and culture have increased by 84.19%. According to Spotify data, these are currently the top podcast shows in Nigeria.
Top Podcasts in Nigeria:
- Apostle Femi Lazarus – Spiritual teachings, practical life guidance, and uplifting messages rooted in Christian faith
- Success Addicted Podcast – Featuring timeless voices like Earl Nightingale, Napoleon Hill, and Jim Rohn, this podcast delivers actionable wisdom on success and personal development.
- The Honest Bunch Podcast – Unfiltered, humorous, and deeply relatable conversations on life and society.
- Apostle Joshua Selman – A leading voice in spiritual enlightenment and teachings.
- Cycasmotivation’s Podcast – A motivational haven for listeners seeking personal growth and inspiration.
