Tyla becomes First African Artist to Perform at the Victoria’s Secret Fashion Show Amid Brand’s Push for Inclusivity
Tyla’s headline performance at the Victoria’s Secret Fashion Show comes after a significant hiatus for the brand, prompted largely by criticisms of its lack of inclusivity. The show initially faced backlash when former marketing chief Ed Razek made controversial comments suggesting that trans women could not be “angels,” leading to a decline in trust and interest in the brand. This controversy highlighted a broader issue within the fashion industry regarding representation, prompting the brand to reevaluate its approach to inclusivity.
Upon returning, the show’s pink carpet hosts and executives emphasized that the night would be “all about women,” with a focus on an all-female lineup of performers—a first for the show.
Tyla’s inclusion as the first African artist to grace the Victoria’s Secret runway represents a crucial step forward in promoting diversity and empowering women from all backgrounds. By featuring artists like Tyla, the brand aims to redefine its image and better align itself with the diverse voices that shape modern contemporary culture.
