Nigeria’s Creative Renaissance: Fashion Brands on the rise
2022 to 2023 has seen the rise of Nigeria as a whole like no other, from the entertainment industry to the tech industry and one of the most essential, fashion
Nowadays we are seeing more Nigerian creatives breathing life into their work and we’re so thankful for that.
Most of you might be familiar with the brands that are owned by Nigerian creatives based abroad but it will do you good to familiarise with the ones that are breaking boundaries while still being in the country
Established in 2019, POPWAVE is a brand one would refer to as the voice of Abuja, we’ve seen international artistes Travis Scott and Diddy wearing their pieces this year, and prior to that they had already made a name for themselves in the Nigerian streetwear scene, everything about the brand screams “cool kids”.
Crochet statement pieces? GAEA LUMI immediately comes to mind, the brand recently gained popularity for their Okpu Agu Balaclava that has become the singer Odumodu Blvcks signature style, but the brand has also commissioned pieces for other popular Nigerian creatives like Ashley Okoli and SGAWD. The brand is owned by the talented Ayakemeabasi aka MAMA GAEA and her work is definitely art on crochet.
This next brand is one of the most popular on the list, PITH AFRICA which is popularly known for evolving streetwear in Nigeria, is more than a brand it is better described as a collective, the founders created the brand with the intention of the youth having a brand they could look up to, they create pieces meant to evoke thoughts in the youth and they have quickly become a cult classic
Active worldwide, you might recognize this brand from when Davido posted a selfie of their fitted hat placed askew on his head while on a flight, they are another favourite amongst Abuja youths, their designs have a softness to it, that feels very natural and makes it another brand one shouldn’t think twice about having in their closets.
As we’ve delved into the exciting landscape of fashion brands that deserve a spot on your radar, it’s clear that innovation, sustainability, and a fresh perspective are driving this new wave. From bold newcomers pushing the boundaries of design to sustainable champions leading the way in responsible fashion, these brands represent the future of style. Keeping them on your radar not only ensures a well-curated wardrobe but also shows support for the innovative spirit that continues to redefine the fashion industry. So, as the seasons change and trends evolve, keep your fashion compass pointed toward these promising stars, and you’ll be in sync with the pulse of the fashion world.
