Serving as the Business Manager to Grammy-nominated artist Shallipopi and the Chief Operating Officer (COO) of Plutomania Records, Ajayi-Abdulhafeez (21Badda), a proud native of Edo State, brings a relentless work ethic and a keen eye for talent to his work. His efforts are not only about elevating individual artists but also about reshaping the African music landscape on a global scale.
As Shallipopi’s Business Manager, Ajayi-Abdulhafeez has been instrumental in the artist’s meteoric rise from securing a Grammy nomination to planning a world tour. 21badda’s strategic guidance has been a cornerstone of Shallipopi’s career ensuring shallipopi connects with his fans across all continents.
In his role as COO of Plutomania Records, which is home to a roster of talented artists, including Zerrydl, Reeha, Tega Boi Dc, and Jeneral, Plutomania Records is rapidly gaining traction both locally and internationally. Under his leadership, the label prioritizes artist development, innovation, and long-term success, setting a new standard for the African music business.
About Plutomania Records:
Plutomania Records is a rapidly growing record label with a strong lineup of talented artists, including Shallipopi, Zerrydl, Reeha, and Tega Boi Dc. Dedicated to artist development and industry innovation, the label is shaping up for the future of African music.
“I’m excited to continue pushing boundaries with Shallipopi and the entire Plutomania family, my focus is not just on short-term success, but on creating a legacy,” said Ajayi-Abdulhafeez.
“This is just the beginning of what we aim to achieve, and we’re focused on not just creating global superstars but also revolutionizing the music business.”
Beyond individual artist management, Ajayi-Abdulhafeez is committed to expanding opportunities within the African music ecosystem. His work goes beyond business deals; he is fostering new avenues for African artists to thrive on the global stage.
