Heron Preston: “Streetwear Is No Longer a Subculture”

One of the designers most responsible for streetwear’s rise to high fashion has made an interesting statement. In a recent interview with Jing Daily, Heron Preston spoke about where the culture stands today. “Streetwear isn’t dead — it’s just no longer a subculture. It’s globally consumed at a mass level. It’s been absorbed into the […]